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Important Message from Panhandle PBS CEO and GM

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A blue and orange graphic with the words "The Panhandle's TV Station" in contrasting lettering, followed by the Panhandle PBS logo and two doodle-style images of prickly pear cacti.

Panhandle PBS is proud of its 35-year history of telling the stories of the people of the Texas Panhandle. It is a very special organization that is part of a system of 1,500 independent public television and radio stations—ensuring free access to news, educational programming, and quality content for families across this great country. While Panhandle PBS is supported by individuals, businesses, and foundations, a key part of public media’s support comes from federal funding through the Corporation for Public Broadcasting (CPB).

Today, that total national funding - just $535 million, a mere fraction of the federal budget - is in jeopardy. While Panhandle PBS operates primarily on community support, the loss of federal funds would impact our ability to serve the people of the Panhandle. There is increasing talk in Washington about pulling this funding, and if that happens, it could weaken the foundation of public media and this station as we know it. Very importantly, we think the loss of the availability of PBS Kids programming to all for free would be a tragedy.  

In today’s world, so much of what we see and hear comes from far-off places that do not understand or care who we are or what we stand for. Panhandle PBS is different. We believe in honest reporting, educational programming and local meaningful conversations that strengthen faith, family and the values that make our communities in the Panhandle strong.  

Here in West Texas, where independent voices and strong communities matter, local public media plays a critical role. When wildfires, tornadoes, or other emergencies strike, stations like ours are often the only sources of reliable, real-time information. Panhandle PBS ensures that rural communities, which don’t always have access to major news outlets, stay informed. And for families, especially those in underserved areas, we provide trusted educational programming that strengthens young minds and future generations.

Our national PBS president has been called to testify before Congress. This raises concerns about the future of non-commercial, independent media and our ability to serve the public. For decades, public media and Panhandle PBS have received support from both sides of the aisle because of its commitment to education, public safety, and civic engagement. We follow strict broadcasting regulations and uphold the highest standards of journalism to keep our reporting neutral. The future of public media will be decided in Congress, and we need our representatives to hear from the people they serve. We need you, our neighbors, friends, family and supporters, to help us.

If Panhandle PBS has made a difference in your life or your children's lives, now is the time to speak up. Visit ProtectMyPublicMedia.org to find ways to take action. Share this message with your friends and family—because public media isn’t about politics; it’s about keeping communities strong, informed, and connected.

We are proud to serve this great area of Texas. We are grateful to have you as part of the Panhandle PBS family. Thank you for your time, your generosity, your commitment, and your belief in the power of local media. 

Best regards,

Kevin Ball - CEO, Panhandle PBS, VP of Communications & Marketing, Amarillo College 

Julie Grimes - General Manager, Panhandle PBS